Bringing Miami sunshine to London’s Victoria Station

The challenge

We wanted to target customers looking for a quick refreshing hit of caffeine whilst being in easy access to Kenco’s launch partner, WHSmith Travel.

The strategy

Victoria Station was our star to showcase the iced brew. With a guerrilla team of ambassadors, we brought pure enthusiasm and a bit of Miami sunshine to people’s day, helping provide that ‘Pick Me Up’ travellers were looking for.

The sampling campaign rolled out with three nationwide teams, allowing everyone to try Kenco’s latest drink.

The results


Ice Brew trained staff


sales uplift


coupon redemption

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