Ford Focus

Putting the focus on what people love with Ford

The challenge

We are constantly ambushed by millions of adverts, messages, and products every day. How can we cut through and provide focus on one singular message?

The strategy

In a first-of-its-kind, LIVE built an Al machine that toured 6 cities across Europe and asked one simple question “What’s your focus?”. We asked them to focus on their loves, hobbies and passions people have in life and used Ford’s FOCI Al along to pull together personalised content that would reflect each individual’s answers.

Our huge interactive installation then interpreted their passions into a unique visual projection. A souvenir video of their personalised experience empowering them to share it on all social media platforms.