Ford Mach-E Electric Mustang
Generating interest in Ford’s new electric vehicle
The challenge
Ford was en-route to launching its Mach-E Electric Mustang in the UK. As a part of the release and following up to it, Ford wanted to create some buzz and interest in the new electric vehicle and show it off to the country’s motorists.
To that end, we arranged for a PR stunt and immersive experience to be held at London’s iconic Marble Arch for the month of January.
The strategy
We provided enthusiastic and knowledgeable tech brand ambassadors, as well as immersive actors. They provided an interesting experience for visitors and drew them towards the Mach-E, as well as providing information around the car.
Our event management team managed the location diligently, and our overnight security detail ensured complete safety for the teams and cars.
The results
10k
interested prospects were generated14%
direct sales increase is expected
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