Luxottica

Transforming consumer preconceptions around eye health

The challenge

We wanted to change how consumers thought about eye tests and get them thinking more often about the health of their eyes. Our eyes tell us a lot about our general health, even when they don’t feel any different.

The strategy

We toured three shopping centres in the country, Westfield London, Westfield Stratford and Bluewater and set up a high-tech experiential installation for Luxottica.

Customers were invited to have a free eye test, and were entered into a draw to win an Oakley Bike. Our friendly product experts and assistants handed out MONP coupons that could be used for new frames and lenses in David Clulow stores across the country. If customers didn’t wear glasses, they were given coupons to redeem at Sunglass Hut.