Pride
Showcasing Group M’s inclusivity
The challenge
Group M wanted to pay tribute to years of activism, the Stonewall protests and the riots that followed. We helped them do that, and celebrate the annual event by creating a float for London Pride.
The strategy
We created a fun, 10 metre, Unicorn themed float which encompassed all of Group M’s agencies – Mediacom, Neo, Essence, Wavemaker, M six & Mindshare. The intention was to create a workplace environment where everyone feels at home, comfortable, and free to be their true selves, showcasing Group M as a desirable place to work.
Our team hosted a brunch sponsored by Facebook in Regents Park. We served food and drinks, provided face painters, and organised fun games to start off the day.
The results
Visibility
Inclusivity
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