Nando’s
Spreading the Peri-Peri love
The challenge
We wanted to reach chicken lovers across the UK and spread the Peri-Peri love – so we embarked on a 6-week nationwide tour, bringing Nando’s flavours directly to the public.
The strategy
Our teams distributed free samples of the nation’s favourite Peri-Peri sauce and exclusive coupons across various city centres, culminating in a grand event featuring a Nando’s food van offering fans their favourite meals. And we leveraged social media to amplify the tour’s reach.
The results
10%
Sales redemption30
Live days400k
Social media impressions800k
Samples handed out
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