Spreading the Peri-Peri love

The challenge

We wanted to reach chicken lovers across the UK and spread the Peri-Peri love – so we embarked on a 6-week nationwide tour, bringing Nando’s flavours directly to the public.

The strategy

Our teams distributed free samples of the nation’s favourite Peri-Peri sauce and exclusive coupons across various city centres, culminating in a grand event featuring a Nando’s food van offering fans their favourite meals. And we leveraged social media to amplify the tour’s reach.

The results


Sales redemption


Live days


Social media impressions


Samples handed out

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