Tony’s Chocolonely
The challenge
Tony’s Chocolonely wanted to raise awareness for their brand new “Littl’ Bits”, while highlighting their mission of 100% slave-free chocolate.
The strategy
We embarked on a 30-day “Office Blitz” across London, distributing a whopping 50,000 samples of their new “Littl’ Bits” daily. The sampling campaign was coupled with an interactive game that playfully educated office workers about the complexities of the chocolate industry.
Throughout the blitz, Tony’s unwavering commitment to ethical sourcing and 100% slave-free chocolate remained at the forefront.
The results
50k
Samples per day30
Live days
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