Nature’s Heart

The challenge

Nature’s Heart wanted to launch a first-of-its-kind vegan, gluten-free, and plant-based immunity supplement range – Nature’s Heart Immune – and drive awareness and sales across the UK.

The strategy

We implemented a unique six-week nationwide sampling campaign. With a dedicated team of five staff members engaged in guerilla sampling tactics, we strategically distributed over 150,000 samples directly to consumers throughout the UK.

This taste-to-trial approach included offering Money Off Next Purchase vouchers to incentivise future purchases.