Nature’s Heart
The challenge
Nature’s Heart wanted to launch a first-of-its-kind vegan, gluten-free, and plant-based immunity supplement range – Nature’s Heart Immune – and drive awareness and sales across the UK.
The strategy
We implemented a unique six-week nationwide sampling campaign. With a dedicated team of five staff members engaged in guerilla sampling tactics, we strategically distributed over 150,000 samples directly to consumers throughout the UK.
This taste-to-trial approach included offering Money Off Next Purchase vouchers to incentivise future purchases.
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The results
150k+
Samples Distributed10%
Sales Increase30
Live DaysGuerilla
Sampling ApproachWant to find out more about how we deliver global reach for you brand?
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