Virgin Media

Breaking barriers to business success

The challenge

In Britain, we now need businesses to step up and make a real, measurable difference to the economy and the lives of real people.

Big businesses need to help startups, growth companies and scale-ups to generate billions of pounds of wealth to counter the negative impacts we are now in the midst of.

“We want to help them put aside their fears and take the next steps on what could be the most significant journey of their business life.” – Sir Richard Branson.

The strategy

Live worked with Virgin Media Business to take The Voom Tour across the UK – the main aim was to seek out brilliant entrepreneurs and to help break barriers to business success.

We toured 20 cities all over the UK in our bespoke Voom Bus to meet and celebrate new businesses, onboard we had:

  • Talks from, and 1-to-1’s with key partners and previous Voom winners.
  • Regional mini-pitch competitions to win £5k on the spot and a brunch with Sir Richard Branson himself.
  • Voom Fibre product information.
  • Free coffee and drinks.

The results


Cities visited


New businesses signed up




Pitch competition entrants

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